Prostate Cancer UK - Insights Magazine

A total redesign of Prostate Cancer UK's biannual udpate newsletter into an 18 page magazine. Working closely with the editor, the previous format, which was more of an organisational update, was revamped to look more in the style of the Sunday Times lifestyle mazagine. The intention was to make the reader feel more engaged, and part of a movement, rather than them simply being kept up to date with what had been happening at the charity.

The brand was flexed and expanded with the introduction of new typefaces used and styles but all the time ensuring that it still felt like Prostate Cancer UK.